A compelling resume: 5 things you shouldn’t do

The folks at DocStoc.com invited me to teach an online course on resume writing and interviewing.  If you haven’t dropped in on their video courses, do it. It’s an impressive and ever-growing bank of info on business topics ranging from “raising start-up capital” to mastering social media. How such smart people could believe it’s good idea to put my mug in front of their audience I’ll never know.  But they did, so as I design the course I’ll share some thoughts with you here. First, some temptations to resist while crafting your resume. Some of these might seem obvious, but I view hundreds of resumes weekly, and the follies below inevitably show up in the pile (and subsequently in a dark, moldy corner of the cloud, never to be considered again).

Don’t include a portrait of yourself.

Most of us don’t look like Christie Brinkley. But even if you do, don’t put a headshot on your resume. If you’re counting on your looks to give you the upper-hand, you’re in trouble.  Just don’t do it.  Unless your portrait was taken during an epic laser battle.  With a lynx or other predatory large cat.  Or even just a kinda large/ kinda intimidating house cat.  Or a small, frightened-looking kitten is cool too. Those instances could really add some intrigue to your brand.  Especially with the ladies.  So, to review…don’t use a portrait unless you’re this guy:

Don’t make it complicated.

I’m bad at baking.  My friend, Laura Hawkes of Hawkes Winery, is an excellent baker.  Her advice to me was, “KISS.”

“Huh?  That’s allowed?”

“Keep it simple, stupid.”

Ok, I see what you did there.  The same must be true about your resume.  Here’s the thing. You’ve got like 10 seconds to pique my interest. 6 seconds for most others.  That data came from a compelling study published by TheLadders, a must read if you’re working on your resume.  Maybe that seems cruel to you, since you spent many hours writing your resume and many, many more hours building a career that you’re trying to adequately detail to me on a single sheet of paper. That’s just how it is, cruel as a Wisconsin winter.  Don’t cry.  Just make it count. A well-organized, elegant, easy to navigate resume is more effective than a snazzy, visually challenging, intricate one.  Even if you fear it belies your creativity, it’s best to stick to convention. In six seconds a recruiter will judge whether or not she’ll consider you for the job.  She will not consider learning a new resume language.  If it isn’t blatantly evident why she should be interested after six seconds, you’ll lose her and you’ll never get her back.  Shoot me a note on LinkedIn and I’ll email you a sample .DOC with the format I like to see the best.

Don’t get crazy with fonts.

I love good design. I can spend hours on end looking at typeface books.  The quick brown fox jumps over the lazy dog. Love that sentence. We’re talking about an art form that’s been around since the 15th century.  Longer maybe.  And now we have access to thousands of free font downloads.

“Hey! Why not add a little flair to the ‘ol resume?  I just got the Ice Cream Cherry Drop Sans font from DaFont.com and I’m ready to go!  The font is whimsical and beautiful and poignant and super impactful, just like me! ”

Once you lose the recruiter, you’ll never get her back. Art is subjective.  We interpret it differently. Our taste is informed by our individual experiences. I don’t much care for Dali’s paintings, though many do.  I also loathe the Lord of the Rings movies, an unpopular stance amongst my peers. By choosing an alternative font that is edgy or arty, you’re betting that you and a recruiter you’ve never met share the same aesthetic taste.  All you stand to win in the bet is having your recruiter NOT throw your resume away.  On the other hand, you risk losing a career opportunity. I don’t think it’s worth it. Just use a tried and true serif font, art-be-damned.

Don’t write an objective.

I’m surprised that this is still a relevant question, but since I see resumes all the time with an “objective” section, I feel like I should address it briefly. I suppose that at some point in history it was important to explain why you were handing someone your resume. Not anymore. Regardless of how we state it, isn’t our objective in submitting a resume for a given job opportunity always the same: TO GET THE JOB! So, let’s put a moratorium on the objective. Instead, use that valuable real estate to provide a “PROFESSIONAL PROFILE”, a snapshot of your qualifications, a brief list of what makes you so incredibly awesome. Think about the “PROFESSIONAL PROFILE” section as an opportunity to give the recruiter a reason to keep reading.  For me an “Objective” is reason enough to stop reading.

Don’t worry about fitting everything onto one page.

My dad was born in the forties and got a job with a large Financial Services firm in the sixties. 30 years later he left that company.  In a simpler time, when people worked toward a pension, when the corporate marketplace was made up of complexly layered companies and highly specialized skillsets, the one page resume made sense.  People were more inclined to sign on for the long (and I mean, very long) haul.  Forcing someone to read more than one page about your job of 30 years is a terrible thing to do! Punishable by death in some countries.  But now it is much less common for employees, especially talented ambitious employees, to stick around one role or one company for a such a long time.  Conversely, hiring companies value a diverse professional background with evidence of an upward trajectory.  I’d argue they value “corporate athleticism” as much as they value loyalty.  So, if you have a compelling and relevant professional background that is deserving of more than one page on a resume, go for it.

I’m glad to discuss at greater length.  Leave your comments below or shoot me a note on LinkedIn.  I give this stuff away like halloween candy.


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VP of Business Development, New York, NY

Company Description

Élever Professional is seeking a proven VP of New Business Development.
Development for a recognized practice leader in Mobile Marketing and Mobile Business Solutions. The VP of New Business Development will build on our client’s success in revolutionizing how the world’s most recognized brands use bleeding edge Mobile Technology.

Job Description
This is a thrilling and challenging opportunity for an experienced executive to lead a New Business Development P&L and to orchestrate an internationally scalable sales model around the industry’s most innovative mobile products and marketing solutions. The VP of New Business Development will head up all Agency Client Services and Business Development efforts and will report directly to the CEO.

*Define scope, recommended approach, and manage execution of major client acquisition
*Direct ongoing client relationships in order to consistently exceed client expectations and strengthen their overall client/ agency relationship
*Serve as thought leader in sales strategy with a client’s business goals and objectives
*Extend client relationships into increasingly more actionable and value added services
*Convince clients of the value of strategic services to their business – help them define needs and potential mobile solutions
*Play an active role in new client acquisition and new business pitches, identify new opportunities and establish relationships with prospective clients, participate in or lead several new business initiatives simultaneously
*Provide methodological support, coaching, and training to sales staff
*Create a team environment and participate in growing present Business Development teams of up to 10 Manager level direct reports

Qualifications

*10+ years of business experience in a Sr. Level Business Development, *Marketing, or Client Services with an Interactive/ Mobile Agency required

*Agency experience is strongly preferred, though not required

*In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)

*Experience in Digital/Social/Mobile Marketing is required.

*MBA is preferred

*Proven leadership ability with strong client relationship skills

*Experience managing and coordinating multiple strategy projects across internal teams and client relationships

*Must live or be willing to relocate to the Greater NYC area

Additional Information

Élever Professional is a leading firm in Executive Search and Recruitment.   We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.

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Product Marketing Manager- Los Angeles

Élever Professional is seeking an experienced Product Marketing Manager for a swiftly scaling, super-smart, and ultra-fun internet and mobile marketing agency in Los Angeles, CA.  This is an exciting opportunity to join the management team of a proven winner that features a best in class client portfolio. Successful candidates will be skilled technical thinkers but also experienced in Project Management and management of digital marketing campaigns.

THE JOB
The Product Marketing Manager will be charged with owning outbound sales and marketing collateral and deliver presentations to the sales and BizDev teams on just what our client does better than the competition has to offer.  Leveraging their experience in B2B Software and SaaS and past experience partnering with Sales & BizDev, the right candidate should be confident in their ability to grasp and communicate the complexities of the rapidly changing online advertising space.  The Product Marketing Manager will lead the company’s efforts to communicate the firm’s capabilities to target clients and support the sales team by providing the necessary ammo to close deals.

  • Create and execute  campaigns that clearly communicate the strength of the firm’s products and offerings
  • Website management, create and update copy and content, SEO, SEM
  • Create sales collateral that leave the sales team well prepared and consistently able to engage targets with new concepts and campaigns
  • Manage the Go-to-market / launch of new product offerings on a monthly cycle
  • Teach, aid, and support the sales team on issues that involve communicating the firm’s message to clients
  • Perform in-depth competitive analysis and package this data to present compelling case studies on the firm’s benefits over competition

THE CANDIDATE

  • Bachelor’s Degree required, MBA preferred
  • Ability to effectively communicate complex product features to B2B clients
  • Online Ad Agency Experience preferred
  • Strong analytical capabilities
  • 5+ years Experience with a B2B software or SaaS company
  • 5+ years Experience working in a marketing role that partners with a direct sales team
  • Entrepreneurial in nature and able to work and adapt in a rapidly changing and competitive space
  • 3+ Years in a role that interfaces with a development team of technical and engineering folks
  • Must be deadline driven and able to work efficiently while paying close attention to detail
  • Expert knowledge of analytical tools, including Excel, database querying (SQL), relational databases, WebQL a plus
  • Excellent and written and oral communication skills; outstanding presentation skills


Additional Information

Élever Professional is a leading firm in Executive Search and Recruitment. We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.

APPLY HERE



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Manager: Online Analytics and Strategy- Austin

THE COMPANY
Élever Professional is seeking experienced Business Analyst candidates for a best-in-breed, rapidly growing Internet company in Austin,TX. This is an exciting opportunity to join the management team of a successful eCommerce company that owns the marketplace in its vertical. Succesful candidates will be skilled technical thinkers but also experienced in Project Management. If the growth opportunity alone isn’t appealing, the company is headquartered in Downtown Austin, a short walk from Stubb’s world famous BBQ.

THE JOB
The Manager of Strategy, BI , and Analytics will perform and report valuable statistical analysis that will have a great impact on the company’s development and strategic decisions. Must have Project Management experience and be up for the challenge of a diverse and ever-changing job description, as the company is a late stage start-up and will deploy Business Analysts cross functionally improve overall effectiveness and efficiency.

* Assist in the business decision making process by developing analytical models to estimate the impact of different scenarios
* Deliver accurate results based on economic, financial, and statistical analysis
* Predict and proactively communicate factors affecting performance to management team
* Identify opportunities to improve processes and focus on providing solutions and delivering results
* Monitor and improve performance of existing algorithms and predictive models
* Present strategic and tactical recommendations based on quantifiable data
* Assist in the business decision making process by developing analytical models to estimate the impact of different strategy scenarios

THE CANDIDATE

* Must possess extensive experience modeling complex business scenarios
* Must be a Microsoft Excel Ninja, Guru, Rockstar (you get the point).
* Knowledge of internet related business metrics including SEM/SEO/CPC/CPA
* Experience with Web Analytics Software such as Google Analytics, Omniture
* Must be able to adapt to changing needs quickly. While our client is well established, they foster a frenetic, collaborative, start-up environment and the parameters of the job are quick to change!
* Able to work with different business units and teams to gather complete datasets and communicate findings to internal decision makers
* Superior problem-solving skills, self-motivation and the capacity to keep cool-headed under pressure and tight deadlines
* Excellent and written and oral communication skills; outstanding presentation skills
* Expert knowledge of analytical tools, including Excel, database querying (SQL), relational databases, WebQL a plus
* Ability and willingness to work independently and also manage other analysts.
* Bachelor’s degree or higher in computer science/data processing, mathematics, statistics, finance, or related discipline
* MBA from top tier university preferred.
* Must live or be willing/able to relocate to Austin, TX (Relocation compensation provided for right candidate)

Additional Information

Élever Professional is a leading firm in Executive Search and Recruitment. We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.

Chief Marketing Officer, eCommerce | Austin

THE COMPANY

Élever Professional is seeking top Chief Marketing Officer candidates for a leading eCommerce client company in Austin, TX. Experience on the Vice President level will be considered. This is an exciting opportunity to lead the marketing and business development efforts of a rapidly growing Internet start-up. Our client’s CMO will be a motivated visionary and an indefatigable team leader. This is an opportunity for a proven senior marketing leader in the Internet space to join the Executive team of a promising, best-in-breed and rapidly growing eCommerce start-up.

JOB DESCRIPTION
* Manage and build a marketing team of 25+
* Take full ownership of Marketing P & L and manage entire Marketing Budget
* Work cross functionally with Development and Product Management teams to implement marketing campaigns and initiatives
* Manage full life cycle of integrated marketing campaigns- from conceptualization to execution, and through successful analysis
* Lead Biz Dev efforts and generate potential corporate partnership opportunities
*Reports directly to CEO and will be instrumental in shaping corporate strategy. VP Marketing and Business Development will regularly present to the company’s board.

QUALIFICATIONS
* 10+ years in Marketing and Business Development with a name-brand eCommerce company, marketplace model a +
* Must possess a unique blend of brand vision, analytical expertise, excellence with the written word, and the confidence to lead a highly talented, collaborative team.
* Top-Tier MBA or work equivalence preferred
* Experience working cross functionally with Strategy, Reporting & Analytics, Product Development and Product Management to turn data collected during market research into tangible product improvements
* Must have experience leading multi-channel integrated marketing campaigns including online and traditional campaigns, Public Relations, and Business Development
* Must possess strong and persuasive oral communications skills and be a great presenter.
* 2-3 years experience in Product Management or similar function preferred
* Experience working with successful organizations in different start-up stages preferred.



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Software Engineer- Partner Integration, Los Angeles

THE COMPANY

Élever Professional is partnering with an exciting e-commerce (merchant services) start-up out of Los Angeles on the build-out of their development and engineering team. Our client is well funded and well positioned to scale at an impressive rate. The Integration Engineer will be an important piece of the puzzle and will be charged with executing and supporting integrations in a key merchant-partner interfacing role. Also, the Integration Engineer will work cross functionally with Product Development providing support in extending existing API when necessary and recommending functionality changes. This is an exciting opportunity to get on board with a start-up that is well equipped to experience growth and expansion. Competitive Comp + Stock + Benefits
Job Description

* Define, develop and execute the software integration scenario with individual merchant eCommerce platforms

*Adept at on-time delivery of Project objectives

*50% travel expected. Telecommute possible under right circumstances

* Effective ownership of all merchant integrations, including: Data Acquisition, Defining Integration Prototypes, Coordinating application development team to extend API and functionality and oversight of Integration Testing and updates

* Swift identification of E-Commerce Plug-ins that should be developed and development of such applications

* Implementation and management of developer community, including documentation, website and necessary tools

* Cross functionality with App Development team

*Able communication is crucial. This position works closely with clients and reports to the Lead Integration Engineer

THE CANDIDATE
* Entrepreneurial minded w/ 5+ years of experience in Integration, E-Commerce and Marketplace experience strongly preferred

* 3-5 years in Customer-Facing integration practice required

* Bachelor’s Degree from a Top Tiered university preferred

* Fast-Paced, Start-up experience a major plus, blend of start-up and enterprise experience preferred

* Technical skills required: C#, ASP, .NET, XML, DHTML/HTML, Webservices, SQL Server

* Experience with Online payment systems, including: Gateways (such as Authorize.net), Processor systems

* 2-4 years’ experience developing against / integrating with external payment gateways and payment processors. Experience with payment systems such as PayPal, and gateways like Authorize.net a must

* Experience with eCommerce solutions — integration work with shopping carts, catalogs , third party commerce platforms

*An able communicator, both in customer facing interaction as well as team leadership and development, and project management

*Must live in the Los Angeles or Orange County Area

Additional Information

Competitive Compensation + Benefits

Position is full-time/permanent

Relocation compensation is not available

Élever Professional is a leading firm in Executive Search and Recruitment. We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.


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