A compelling resume: 5 things you shouldn’t do

The folks at DocStoc.com invited me to teach an online course on resume writing and interviewing.  If you haven’t dropped in on their video courses, do it. It’s an impressive and ever-growing bank of info on business topics ranging from “raising start-up capital” to mastering social media. How such smart people could believe it’s good idea to put my mug in front of their audience I’ll never know.  But they did, so as I design the course I’ll share some thoughts with you here. First, some temptations to resist while crafting your resume. Some of these might seem obvious, but I view hundreds of resumes weekly, and the follies below inevitably show up in the pile (and subsequently in a dark, moldy corner of the cloud, never to be considered again).

Don’t include a portrait of yourself.

Most of us don’t look like Christie Brinkley. But even if you do, don’t put a headshot on your resume. If you’re counting on your looks to give you the upper-hand, you’re in trouble.  Just don’t do it.  Unless your portrait was taken during an epic laser battle.  With a lynx or other predatory large cat.  Or even just a kinda large/ kinda intimidating house cat.  Or a small, frightened-looking kitten is cool too. Those instances could really add some intrigue to your brand.  Especially with the ladies.  So, to review…don’t use a portrait unless you’re this guy:

Don’t make it complicated.

I’m bad at baking.  My friend, Laura Hawkes of Hawkes Winery, is an excellent baker.  Her advice to me was, “KISS.”

“Huh?  That’s allowed?”

“Keep it simple, stupid.”

Ok, I see what you did there.  The same must be true about your resume.  Here’s the thing. You’ve got like 10 seconds to pique my interest. 6 seconds for most others.  That data came from a compelling study published by TheLadders, a must read if you’re working on your resume.  Maybe that seems cruel to you, since you spent many hours writing your resume and many, many more hours building a career that you’re trying to adequately detail to me on a single sheet of paper. That’s just how it is, cruel as a Wisconsin winter.  Don’t cry.  Just make it count. A well-organized, elegant, easy to navigate resume is more effective than a snazzy, visually challenging, intricate one.  Even if you fear it belies your creativity, it’s best to stick to convention. In six seconds a recruiter will judge whether or not she’ll consider you for the job.  She will not consider learning a new resume language.  If it isn’t blatantly evident why she should be interested after six seconds, you’ll lose her and you’ll never get her back.  Shoot me a note on LinkedIn and I’ll email you a sample .DOC with the format I like to see the best.

Don’t get crazy with fonts.

I love good design. I can spend hours on end looking at typeface books.  The quick brown fox jumps over the lazy dog. Love that sentence. We’re talking about an art form that’s been around since the 15th century.  Longer maybe.  And now we have access to thousands of free font downloads.

“Hey! Why not add a little flair to the ‘ol resume?  I just got the Ice Cream Cherry Drop Sans font from DaFont.com and I’m ready to go!  The font is whimsical and beautiful and poignant and super impactful, just like me! ”

Once you lose the recruiter, you’ll never get her back. Art is subjective.  We interpret it differently. Our taste is informed by our individual experiences. I don’t much care for Dali’s paintings, though many do.  I also loathe the Lord of the Rings movies, an unpopular stance amongst my peers. By choosing an alternative font that is edgy or arty, you’re betting that you and a recruiter you’ve never met share the same aesthetic taste.  All you stand to win in the bet is having your recruiter NOT throw your resume away.  On the other hand, you risk losing a career opportunity. I don’t think it’s worth it. Just use a tried and true serif font, art-be-damned.

Don’t write an objective.

I’m surprised that this is still a relevant question, but since I see resumes all the time with an “objective” section, I feel like I should address it briefly. I suppose that at some point in history it was important to explain why you were handing someone your resume. Not anymore. Regardless of how we state it, isn’t our objective in submitting a resume for a given job opportunity always the same: TO GET THE JOB! So, let’s put a moratorium on the objective. Instead, use that valuable real estate to provide a “PROFESSIONAL PROFILE”, a snapshot of your qualifications, a brief list of what makes you so incredibly awesome. Think about the “PROFESSIONAL PROFILE” section as an opportunity to give the recruiter a reason to keep reading.  For me an “Objective” is reason enough to stop reading.

Don’t worry about fitting everything onto one page.

My dad was born in the forties and got a job with a large Financial Services firm in the sixties. 30 years later he left that company.  In a simpler time, when people worked toward a pension, when the corporate marketplace was made up of complexly layered companies and highly specialized skillsets, the one page resume made sense.  People were more inclined to sign on for the long (and I mean, very long) haul.  Forcing someone to read more than one page about your job of 30 years is a terrible thing to do! Punishable by death in some countries.  But now it is much less common for employees, especially talented ambitious employees, to stick around one role or one company for a such a long time.  Conversely, hiring companies value a diverse professional background with evidence of an upward trajectory.  I’d argue they value “corporate athleticism” as much as they value loyalty.  So, if you have a compelling and relevant professional background that is deserving of more than one page on a resume, go for it.

I’m glad to discuss at greater length.  Leave your comments below or shoot me a note on LinkedIn.  I give this stuff away like halloween candy.


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VP of Business Development, New York, NY

Company Description

Élever Professional is seeking a proven VP of New Business Development.
Development for a recognized practice leader in Mobile Marketing and Mobile Business Solutions. The VP of New Business Development will build on our client’s success in revolutionizing how the world’s most recognized brands use bleeding edge Mobile Technology.

Job Description
This is a thrilling and challenging opportunity for an experienced executive to lead a New Business Development P&L and to orchestrate an internationally scalable sales model around the industry’s most innovative mobile products and marketing solutions. The VP of New Business Development will head up all Agency Client Services and Business Development efforts and will report directly to the CEO.

*Define scope, recommended approach, and manage execution of major client acquisition
*Direct ongoing client relationships in order to consistently exceed client expectations and strengthen their overall client/ agency relationship
*Serve as thought leader in sales strategy with a client’s business goals and objectives
*Extend client relationships into increasingly more actionable and value added services
*Convince clients of the value of strategic services to their business – help them define needs and potential mobile solutions
*Play an active role in new client acquisition and new business pitches, identify new opportunities and establish relationships with prospective clients, participate in or lead several new business initiatives simultaneously
*Provide methodological support, coaching, and training to sales staff
*Create a team environment and participate in growing present Business Development teams of up to 10 Manager level direct reports

Qualifications

*10+ years of business experience in a Sr. Level Business Development, *Marketing, or Client Services with an Interactive/ Mobile Agency required

*Agency experience is strongly preferred, though not required

*In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)

*Experience in Digital/Social/Mobile Marketing is required.

*MBA is preferred

*Proven leadership ability with strong client relationship skills

*Experience managing and coordinating multiple strategy projects across internal teams and client relationships

*Must live or be willing to relocate to the Greater NYC area

Additional Information

Élever Professional is a leading firm in Executive Search and Recruitment.   We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.

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Product Marketing Manager- Los Angeles

Élever Professional is seeking an experienced Product Marketing Manager for a swiftly scaling, super-smart, and ultra-fun internet and mobile marketing agency in Los Angeles, CA.  This is an exciting opportunity to join the management team of a proven winner that features a best in class client portfolio. Successful candidates will be skilled technical thinkers but also experienced in Project Management and management of digital marketing campaigns.

THE JOB
The Product Marketing Manager will be charged with owning outbound sales and marketing collateral and deliver presentations to the sales and BizDev teams on just what our client does better than the competition has to offer.  Leveraging their experience in B2B Software and SaaS and past experience partnering with Sales & BizDev, the right candidate should be confident in their ability to grasp and communicate the complexities of the rapidly changing online advertising space.  The Product Marketing Manager will lead the company’s efforts to communicate the firm’s capabilities to target clients and support the sales team by providing the necessary ammo to close deals.

  • Create and execute  campaigns that clearly communicate the strength of the firm’s products and offerings
  • Website management, create and update copy and content, SEO, SEM
  • Create sales collateral that leave the sales team well prepared and consistently able to engage targets with new concepts and campaigns
  • Manage the Go-to-market / launch of new product offerings on a monthly cycle
  • Teach, aid, and support the sales team on issues that involve communicating the firm’s message to clients
  • Perform in-depth competitive analysis and package this data to present compelling case studies on the firm’s benefits over competition

THE CANDIDATE

  • Bachelor’s Degree required, MBA preferred
  • Ability to effectively communicate complex product features to B2B clients
  • Online Ad Agency Experience preferred
  • Strong analytical capabilities
  • 5+ years Experience with a B2B software or SaaS company
  • 5+ years Experience working in a marketing role that partners with a direct sales team
  • Entrepreneurial in nature and able to work and adapt in a rapidly changing and competitive space
  • 3+ Years in a role that interfaces with a development team of technical and engineering folks
  • Must be deadline driven and able to work efficiently while paying close attention to detail
  • Expert knowledge of analytical tools, including Excel, database querying (SQL), relational databases, WebQL a plus
  • Excellent and written and oral communication skills; outstanding presentation skills


Additional Information

Élever Professional is a leading firm in Executive Search and Recruitment. We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.

APPLY HERE



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Vice President, Account Director – So. California

The Company
Élever Professional is seeking an experienced VP, Account Director for an innovative and award winning Digital & Mobile Ad/ Marketing Agency. This is a team full of self-starting thought leaders and the VP, Account Director is expected to hit the ground running.

The Job
The Southern California based Account Director serves as the primary client contact for existing accounts and is responsible for growing and servicing all client relationships for existing accounts as well as providing high level of expertise in Mobile & Digital Marketing and Social Media. Strategic Account Growth, Entrepreneurial leadership, and non-stop innovation is mandatory.

• Establish strong client relationships at the Director, VP and/or Chief Marketing Officer level within the marketing departments of Enterprise size companies

• Serve as the client’s primary contact during the launch of the campaign and throughout the campaign

• Advise clients how to improve their campaign’s effectiveness and offer creative ideas for campaign expansion

• Contribute to business development efforts by growing client accounts through demonstrated success and excellence in client service

• Identify, develop, and pitch new business opportunities

• Identify key campaign risks or challenges quickly and work closely with your internal team and the client to address them

• Ensure your client team manages to prescribed timelines, meets reporting deadlines and is recognized for providing high quality work and compelling results

THE CANDIDATE
• Bachelor’s Degree required, MBA preferred

• 5+ years of business and Agency experience

• 3+ Years working in Mobile

• In Depth knowledge of the Mobile and Digital landscape required

• Large Agency Experience preferred

• Ability to identify opportunities for future business offerings, gather client requirements and effectively communicate them to your internal client team

• Strong communication skills, team-first attitude, and extreme dedication to your craft is mandatory

• Ability to travel 30-50% of the time

Élever Professional is a leading firm in Executive Search and Recruitment. We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.


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Agency VP & GM, Los Angeles, CA.

THE COMPANY
Élever Professional is seeking an experienced VP/GM for a well-funded start-up Media Planning Agency. Our client comes to the table with an established client-base, strong executive team, and some of the brightest minds on the West Coast in Media Planning. The VP/GM will lead the growth and expansion of this start-up by holding down operations and building new business. For an experienced leader in PR/ Communications/ Advertising this is an exciting opportunity to get involved with an exciting start-up and lead it through its growth and expansion.

JOB DESCRIPTION
* Grow business and create revenue by identifying new client opportunities through traditional business development and sales efforts and by growing recurring revenue through expansion of current client business
* Take full ownership of Agency P&L
* Provide continuous analysis of solutions and services provided to current clients and make recommendations on furthering solutions to expand revenue and assist the client by expanding value- add of the agency
* Contribute information to market strategy by monitoring competitive services and reactions from clients
* Accountable for client satisfaction and providing high quality service.
* Be active in the closing of new business, taking the lead role during presentations, preliminary contact and planning strategy meetings
* Review and analyze media plans prior to client presentation
* Act as client-lead on special projects and media related presenations
* Build and maintain agency relations with wide range of media, TV, Radio, Spot TV, Mags, Out-of-Home, and print outlets
* Serve as a member of our client’s Executive Team, contributing Sr. Level experience and recommendations on all agency matters, within and outside of the Media Function
* Responsible for process improvement, financial success, and overall operations of the Media Group, leading a team of directors to a high level of performance and client wins
* Employee management, hiring, firing, and providing motivation, generally speaking, proactively leading the team to win while ensuring adherence to company policies and best practices
* Make recommendations to the Executive Committee on strategy, vision, operational and organizational improvements
* Design, build out, and constantly improve the plans and strategy for maximum employee performance

QUALIFICATIONS

* Entrepreneurial abilities w/ a minimum of 10 years senior level experience in management of agency media department.
* Proven deal-closer, business developer, and revenue generating rock star
* Top-Tier MBA or work equivalence preferred
* Experience in the fast paced, sometimes chaotic environment of a start-up
* 5+ Years in PR and Digital/Non-traditional platforms
* A Bachelor’s Degree in Business Administration preferred
* 5+ Years of doing more and accomplishing better results than your peers

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VP of New Business Development – Los Angeles

Company Description

Élever Professional is seeking a proven VP of New Business Development.
Development for a recognized practice leader in Mobile Marketing and Mobile Business Solutions. The VP of New Business Development will build on our client’s success in revolutionizing how the world’s most recognized brands use bleeding edge Mobile Technology.

Job Description
This is a thrilling and challenging opportunity for an experienced executive to lead a New Business Development P&L and to orchestrate an internationally scalable sales model around the industry’s most innovative mobile products and marketing solutions. The VP of New Business Development will head up all Agency Client Services and Business Development efforts and will report directly to the CEO.

*Define scope, recommended approach, and manage execution of major client acquisition
*Direct ongoing client relationships in order to consistently exceed client expectations and strengthen their overall client/ agency relationship
*Serve as thought leader in sales strategy with a client’s business goals and objectives
*Extend client relationships into increasingly more actionable and value added services
*Convince clients of the value of strategic services to their business – help them define needs and potential mobile solutions
*Play an active role in new client acquisition and new business pitches, identify new opportunities and establish relationships with prospective clients, participate in or lead several new business initiatives simultaneously
*Provide methodological support, coaching, and training to sales staff
*Create a team environment and participate in growing present Business Development teams of up to 10 Manager level direct reports

Qualifications

*10+ years of business experience in a Sr. Level Business Development, *Marketing, or Client Services with an Interactive/ Mobile Agency required
*Agency experience is strongly preferred, though not required
*In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)
*Experience in Digital/Social/Mobile Marketing is required.
*MBA is preferred
*Proven leadership ability with strong client relationship skills
*Experience managing and coordinating multiple strategy projects across internal teams and client relationships

Additional Information

Élever Professional is a leading firm in Executive Search and Recruitment.   We look forward to receiving your application! All your information will be kept confidential according to EEO guidelines. Visit us at http://www.eleverpro.com for more information about our services.

Share